2 min read

Create a Click-to‑Text SMS Link (and Boost Engagement with HighLevel)

Learn how to create an SMS link that opens a user’s messaging app with a pre‑written message. We show how to integrate it with HighLevel workflows, automate replies, and improve lead conversion with clickable SMS incentives.
SMS links
Photo by DuoNguyen / Unsplash

TL;DR

Clickable SMS links let users tap a button and launch their native texting app with a number and message already filled in. Paired with GoHighLevel automations, it turns simple taps into leads, bookings, and qualified contacts on autopilot.


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A click-to-text link (or SMS URL) is a hyperlink that opens a user’s native texting app with a phone number and message already populated. Great for mobile web CTAs, email templates, or buttons on landing pages. The what GoHighLevel costs walks through Starter, Unlimited and Agency Pro side by side.

<a href="sms:+1234567890&body=Hi, I’m interested in your offer">Text Us Now</a>

Tap, open messaging, hit send.


Why Use This with HighLevel?

  • Frictionless contact generation — No forms. Just tap and send.
  • Automated workflows — Trigger SMS responses, lead tags, or qualification based on phrases .
  • Powerful automations — Combine with HighLevel workflows so a response like "Free Trial" creates a new contact, sends a reply, and starts onboarding.

  1. Choose your CTA text:
    “Text to Join,” “Claim my coupon,” etc.
  2. Build the link:
    href="sms:+[CountryCode][Number]&body=[Your%20pre‐written%20message]"
  3. URL‑encode spaces, commas, apostrophes (use %20, %27).
  4. Test it on mobile for both Android and iOS.
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💬 Automate an SMS Response in HighLevel

Once someone texts:

  1. Go to Workflows → Trigger: Customer Replied (SMS)
  2. Filter on phrase (e.g. “free teeth whitening”)
  3. Add SMS response: “Thanks for claiming our offer! Here’s your booking link.”
  4. Use follow-ups, tagging, or escalation logic as needed .

✅ Use Cases

  • Website CTAs: “Text 'HELP' to get quick support”
  • Email campaigns: Include SMS links in email signatures or offers
  • Lead magnets: Tap to text your lead promise and get instant replies
  • Onboarding: New clients text a keyword to trigger setup flows

🧰 HighLevel Tools That Power It All

  • Conversations tab to manage incoming SMS
  • Trigger & workflow automation for replies and tagging
  • Smart Lists to segment based on conversation keywords
  • Bulk SMS to follow up via template messages
  • Analytics to monitor link CTA performance

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