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# How to Add Upsells and Downsells in HighLevel Funnels (Step-by-Step)
- URL: https://netpartners.marketing/how-to-add-upsells-and-downsells-in-gohighlevel-funnels-step-by-step/
- Published: 2026-01-28T22:15:00.000Z
- Updated: 2026-06-03T04:34:36.000Z
- Description: Learn how to create and connect upsells and downsells in your HighLevel funnels using one-click purchase buttons. Boost your average order value without customers re-entering payment details.
- Author: Zoltan Juhasz
- Tags: Funnels and Websites

## TL;DR

GoHighLevel makes it easy to add upsells and downsells to your funnels.  
Just create products, assign them to funnel pages, and set your upsell/downsell buttons to trigger one-click purchases through Stripe. Customers never have to re-enter their credit card information, increasing conversion rates instantly.

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## Why Use Upsells and Downsells

- **Increase revenue per customer** without new traffic.
- **Offer complementary products** right after checkout.
- **Automate the buying journey** with one-click buttons.
- **Use downsells** to recover hesitant buyers.

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Skip trial and error. Follow a proven onboarding sequence used by agencies. 

[Start the HighLevel Bootcamp ](https://www.gohighlevel.com/highlevel-bootcamp?fp%5Fref=details) 

## Step-by-Step Setup

1. **Create Your Main Product**
  - Go to **Sites → Funnels → Select Funnel → Products Tab**.
  - Click **Add Product → Create New Product**.
  - Enter product name, description, type (digital, service, or physical).
  - Set price (one-time or recurring).
  - Click **Create Product**.
2. **Attach Product to Main Funnel Page**
  - Go back to your funnel’s **Products Tab**.
  - Select the product you just created.
  - Confirm the price and name.
  - Click **Save** — this links it to your checkout page.
3. **Create the Upsell Product**
  - Go back to **Products → Add Product → Create New Product**.
  - Example: “Pro Upgrade” or “Lifetime Access.”
  - Add price (e.g., $27 one-time).
  - Click **Create Product**.
4. **Add the Upsell Page**
  - Open your second funnel page (the upsell).
  - Click **Edit Page**.
  - Add a **Button** element where the upsell call-to-action goes.
  - In the button settings (left panel), scroll to **Action → Link Type → One-Click Upsell/Downsell**.
  - Choose your upsell product from the dropdown list.
  - Set the “Next Page” redirect (e.g., to another upsell or thank-you page).
  - Save and publish.
5. **Add the Downsell (Optional)**
  - Duplicate your upsell page or create a new one.
  - Follow the same steps as above.
  - Assign the **Downsell Product** under the one-click product action.
6. **Test Everything**
  - Use Stripe’s test mode and dummy card: `4242 4242 4242 4242`.
  - Complete a full flow: main product → upsell → downsell.
  - Verify all transactions show up in your **Stripe Dashboard → Test Mode**.

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## Example Funnel Flow

| Funnel Step | Product                     | Action             |
| ----------- | --------------------------- | ------------------ |
| Step 1      | Main Offer – $7 Tool        | Checkout           |
| Step 2      | Upsell – $27 Add-on         | One-click purchase |
| Step 3      | Downsell – $17 Lite Version | One-click purchase |
| Step 4      | Thank You Page              | Confirmation       |

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## Optimization Tips

- Use bold button text like “Yes, Add to My Order” or “No, Thanks – I’ll Pass.”
- Keep upsell copy short and benefit-driven.
- Add urgency or bonuses to increase conversions.
- Always A/B test upsell price points.

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## Common Questions

**1\. What’s the difference between an upsell and a downsell?**  
Upsells offer a higher-tier or complementary product after checkout.  
Downsells offer a lower-priced alternative to recover the sale.

**2\. Can I use one-click upsells without Stripe?**  
No. One-click payments require Stripe integration in GoHighLevel.

**3\. Can I add more than one upsell?**  
Yes. You can chain multiple upsell pages together in a funnel.

**4\. Do customers have to re-enter payment info?**  
No. Stripe securely saves the card for one-click transactions.

**5\. Can I use automations after an upsell purchase?**  
Yes. You can trigger different workflows or tags per product. Before you commit, the [GoHighLevel pricing plans](https://netpartners.marketing/gohighlevel-pricing-plans-explained-features-value-cost-comparison-2026/) shows what each tier unlocks.

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