How to Add Upsells and Downsells in HighLevel Funnels (Step-by-Step)

Disclosure: I am an independent entity from HighLevel. I am not an agent or employee of HighLevel and have no authority to make binding contracts or represent HighLevel. I receive referral payments from HighLevel, including through the links in this post. The opinions expressed here are my own and shall not be interpreted as representations, guarantees or statements made by HighLevel.

TL;DR

GoHighLevel makes it easy to add upsells and downsells to your funnels.
Just create products, assign them to funnel pages, and set your upsell/downsell buttons to trigger one-click purchases through Stripe. Customers never have to re-enter their credit card information, increasing conversion rates instantly.

Why Use Upsells and Downsells

• Increase revenue per customer without new traffic.
• Offer complementary products right after checkout.
• Automate the buying journey with one-click buttons.
• Use downsells to recover hesitant buyers.

Step-by-Step Setup

1. Create Your Main Product
   • Go to Sites → Funnels → Select Funnel → Products Tab.
   • Click Add Product → Create New Product.
   • Enter product name, description, type (digital, service, or physical).
   • Set price (one-time or recurring).
   • Click Create Product.
2. Attach Product to Main Funnel Page
   • Go back to your funnel’s Products Tab.
   • Select the product you just created.
   • Confirm the price and name.
   • Click Save — this links it to your checkout page.
3. Create the Upsell Product
   • Go back to Products → Add Product → Create New Product.
   • Example: “Pro Upgrade” or “Lifetime Access.”
   • Add price (e.g., $27 one-time).
   • Click Create Product.
4. Add the Upsell Page
   • Open your second funnel page (the upsell).
   • Click Edit Page.
   • Add a Button element where the upsell call-to-action goes.
   • In the button settings (left panel), scroll to Action → Link Type → One-Click Upsell/Downsell.
   • Choose your upsell product from the dropdown list.
   • Set the “Next Page” redirect (e.g., to another upsell or thank-you page).
   • Save and publish.
5. Add the Downsell (Optional)
   • Duplicate your upsell page or create a new one.
   • Follow the same steps as above.
   • Assign the Downsell Product under the one-click product action.
6. Test Everything
   • Use Stripe’s test mode and dummy card: 4242 4242 4242 4242.
   • Complete a full flow: main product → upsell → downsell.
   • Verify all transactions show up in your Stripe Dashboard → Test Mode.

Example Funnel Flow

Optimization Tips

• Use bold button text like “Yes, Add to My Order” or “No, Thanks – I’ll Pass.”
• Keep upsell copy short and benefit-driven.
• Add urgency or bonuses to increase conversions.
• Always A/B test upsell price points.

Common Questions

1. What’s the difference between an upsell and a downsell?
Upsells offer a higher-tier or complementary product after checkout.
Downsells offer a lower-priced alternative to recover the sale.

2. Can I use one-click upsells without Stripe?
No. One-click payments require Stripe integration in GoHighLevel.

3. Can I add more than one upsell?
Yes. You can chain multiple upsell pages together in a funnel.

4. Do customers have to re-enter payment info?
No. Stripe securely saves the card for one-click transactions.

5. Can I use automations after an upsell purchase?
Yes. You can trigger different workflows or tags per product. Before you commit, the GoHighLevel pricing plans shows what each tier unlocks.