> ## Content Index > Fetch the complete content index at: https://netpartners.marketing/llms.txt > Use this file to discover other available public pages before exploring further. # Switch from MailerLite to GoHighLevel without losing groups, segments or deliverability - URL: https://netpartners.marketing/switch-from-mailerlite-to-gohighlevel-without-losing-groups-segments-or-deliverability/ - Published: 2025-08-29T23:02:14.000Z - Updated: 2026-04-12T20:43:17.000Z - Description: Move from MailerLite to GoHighLevel in one week, keep subscriber status and segmentation, rebuild automations cleanly, protect inbox placement. - Author: Zoltan Juhasz - Tags: Switch from MailerLite # Move from MailerLite to GoHighLevel in one week, keep subscriber status and segmentation, rebuild automations cleanly, protect inbox placement. 🏆 Start your Highlevel journey today [Learn more ](https://www.gohighlevel.com/affiliate-30trial?fp%5Fref=details&ref=netpartners.marketing) ## Who this helps Newsletters, creators, small ecommerce and service brands using MailerLite for groups, segments, forms, and simple automations, now needing a full CRM, funnels, Workflows, ad conversions, and pipeline tracking. ## What you keep - Subscribers, tags, custom fields, groups and segment logic replicated as tags and Smart Lists - Unsubscribed, bounced, spam complaints, imported as Email DND so they never receive mail - Sequence content, rebuilt as Email Templates and Workflow emails - Stripe billing for existing customers, renewals synced back to GoHighLevel via webhooks ## What you rebuild - Automations, MailerLite automations become GoHighLevel Workflows with triggers, conditions, waits - Forms and landing pages, moved to GoHighLevel Forms, Surveys, Funnels - Segments, replaced with Smart Lists using tags, fields, engagement dates, UTM attributes - Double opt in, handled with a Workflow confirmation link --- ## The 7 day, zero downtime plan ### Day 0, setup and DNS - Create or confirm a dedicated sending subdomain, for example mail.yourdomain.com - Add SPF, DKIM, DMARC in DNS, then verify the domain inside GoHighLevel - Connect Stripe to GoHighLevel if you sell products or subscriptions - Create a staging pipeline for test leads and events ### Day 1, exports and import model - From MailerLite, export subscribers with status, groups, segments, fields, last open, last click - Export Unsubscribed and Bounced as separate CSVs - Decide mapping, groups become tags, segments become Smart Lists, key fields mirror one to one - Create needed custom fields in GoHighLevel, for example ml\_group, last\_campaign, last\_engaged ### Day 2, import with suppression - Import active subscribers, map email, name, phone, custom fields, tags - Import Unsubscribed and Bounced as Email DND, keep them suppressed - Build Smart Lists that match your old segments, for example tag contains group\_vip, last\_engaged within 90 days ### Day 3, forms, pages, attribution - Rebuild MailerLite forms as GoHighLevel Forms, add hidden fields for utm\_source, utm\_medium, utm\_campaign, gclid, wbraid, fbclid - Recreate top landing pages in Funnels or Sites, match URLs when possible - If needed for one day, embed the old MailerLite form while you route traffic to GoHighLevel, then replace it ### Day 4, automations to Workflows - Rebuild your top automations, Welcome, Lead magnet, Nurture, Reactivation, Promo - Use triggers, form submitted, tag added, purchase received, email event opened or clicked - Replace Goals with “event happened” checks and Go To steps - Add a preference center flow, set or clear Email DND when a contact updates choices ### Day 5, templates and warmup - Recreate email templates, header, footer, legal, unsubscribe link, preference link - Start warmup with recent clickers, then recent openers, then 90 day engaged, hold cold contacts - Send small seed campaigns and verify inboxing on Gmail, Outlook, Apple Mail ### Day 6, cutover - Swap all site forms and pages to GoHighLevel versions - Pause MailerLite automations and broadcasts, keep the account for reporting for two to four weeks - Connect ad conversions, Google Ads offline conversions and Meta Conversions API from Workflows ### Day 7, monitor and optimize - Watch opens, clicks, replies, unsubscribes, complaints, bounce codes, and Google Postmaster trends - Consolidate duplicate tags, standardize naming, lock Smart Lists - Document DNS, list health, Workflow maps, and send thresholds --- ## Mapping guide, MailerLite to GoHighLevel | MailerLite object | GoHighLevel target | Notes | | --------------------------------- | ---------------------------------- | ----------------------------------------------------- | | Groups | Tags | Prefix for clarity, group\_newsletter, group\_vip | | Segments | Smart Lists | Recreate with filters, tags, fields, engagement dates | | Custom fields | Custom fields | Keep exact names, clean later | | Automations | Workflows | Triggers, conditions, waits, event checks | | Campaigns | Email campaigns or Workflow emails | Rebuild templates, then clone | | Unsubscribed, Bounced, Complaints | Email DND | Import as suppressed, do not mail | | Forms, Pages | Forms, Surveys, Funnels, Sites | Add hidden UTMs and click IDs | | Purchases, Subscriptions | Stripe plus Workflows | Use webhooks to tag and update contacts | Non negotiable, one master list, use Smart Lists for segmentation, no duplicate audience structures. --- ## Double opt in in GoHighLevel - Trigger, form submitted - Send confirmation email with a trigger link - Wait for confirmation link click - Set field opt\_in = confirmed, add tag confirmed, start the correct Workflow --- ## Deliverability checklist - SPF, DKIM, DMARC pass, From address uses the authenticated domain - Warmup by engagement cohorts, complaint rate stays under 0.1 percent - Email Events are enabled in Workflows, opened, clicked, replied branches tested - Unsubscribed and Bounced are Email DND, verified with test contacts --- ## Common pitfalls and fixes - Recreating multiple lists, use one list plus Smart Lists to avoid duplicates and consent drift - Importing unsubscribed as active, always import as Email DND, test a few records - Segment counts do not match, check date windows and engagement lookbacks, adjust filters - Branches on open or click never fire, scope the Email Events filter to the same campaign and window, extend waits --- ## FAQ **Can I import groups and segments** Yes. Import groups as tags, then rebuild segments as Smart Lists with filters and fields. **Do unsubscribed and bounced contacts stay suppressed** Yes. Import both as Email DND. Send tests to confirm they do not receive campaigns. **Can I trigger Workflows on opens and clicks** Yes. Use the Email Events trigger or add filters for Opened or Clicked inside a Workflow. **Do I need to re confirm my list** No, if you preserve status and suppression. Only new opt ins use your double opt in Workflow. **What about paid conversions tracking** Send conversions to Google Ads and Meta from Workflows, use --- [Get Your 30 Days Free Trial + Free Live Bootcamp to Launch HighLevel Together](https://www.gohighlevel.com/highlevel-bootcamp?fp%5Fref=details&ref=netpartners.marketing)