Two Free GoHighLevel Tools Worth Bookmarking
TLDR
- Two free tools, no account required
- The MRR calculator turns plans into revenue projections
- The UTM builder keeps attribution data clean
- Both feed naturally into platform workflows if you adopt it
The MRR Calculator
Clients times price minus churn, projected forward. Useful for planning a SaaS offer, sharper as a live sales tool: show a prospect what ten $297 clients compound into over 24 months. Try it at the official MRR calculator, with our usage notes in the MRR calculator guide.
The UTM Builder
Attribution dies with messy links. The builder generates source, medium and campaign parameters without hand-typing typos. Inside GoHighLevel, those parameters ride into contact records so you report closed revenue per campaign, not clicks. Tool at the official UTM builder, conventions guide in our UTM guide.
FAQ
What free tools does GoHighLevel offer?
An MRR calculator for modeling recurring revenue and a UTM campaign link builder, both free with no signup.
What does the MRR calculator do?
Models clients, price points and churn into MRR, ARR and growth projections. Agencies use it live on sales calls.
What does the UTM builder do?
Generates consistent campaign tracking links so attribution data stays clean across ads, emails and QR codes.
Does GoHighLevel capture UTM parameters?
Yes. Forms and funnels capture UTMs into contact fields, so revenue reports back to the exact campaign.
Are the tools really free?
Yes. No account needed for either.
Why does UTM consistency matter?
Typos and mixed conventions fragment analytics. One builder plus one naming convention keeps reports trustworthy.
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What Is New in GoHighLevel
WhatsApp statistics landed in Workflows. Sent, delivered, read and failed counts now sit beside the automation that sends each message, with export.
Multi-role document signing arrived in Workflows. Multi-party contract flows now run fully automated inside your pipelines.