> ## Content Index
> Fetch the complete content index at: https://netpartners.marketing/llms.txt
> Use this file to discover other available public pages before exploring further.

# Who Is Dominic Baptist? From a Viral TikTok to a GoHighLevel Skool Community, and What Agencies Can Copy (HighLevel)
- URL: https://netpartners.marketing/who-is-dominic-baptist-tiktok-to-highlevel-skool-community/
- Published: 2026-08-25T14:05:00.000Z
- Updated: 2026-09-07T06:13:44.000Z
- Description: Dominic Baptist went from a custom apparel shop to one of GoHighLevel's top affiliates on the back of a viral TikTok and a paid Skool community. Who he is, how the model works and how to run the same community-plus-SaaS play inside HighLevel.
- Author: Zoltan Juhasz
- Tags: GoHighLevel, affiliates, Dominic Baptist

## TLDR

- Dominic Baptist is a HighLevel affiliate whose story HighLevel's own podcast frames as "rock bottom" to top affiliate, starting from a job at a custom apparel store, per [The HighLevel Experience](https://podcast.highlevelexperience.com/episode/scaling-with-saas-dominic-baptist-on-affiliate-marketing-and-building-communities?ref=netpartners.marketing).
- The growth engine was short video. HighLevel published a session with him titled [100 referrals in 1 week with 0 followers](https://www.youtube.com/watch?v=4VUal129Lwg&ref=netpartners.marketing), about TikTok.
- He co-runs a paid Skool community, [The GoHighLevel School](https://www.skool.com/ghlskool/about?ref=netpartners.marketing), with Connor Zarou and Preston Rhodes at $57 a month, per the community's own about page.
- HighLevel hosts co-branded offer pages for his referrals.
- The model is community first, software second: teach in public, gather the audience in a paid group, sell HighLevel and coaching to the people already there.
- Agencies can run the same loop with Communities inside GoHighLevel, on the 30-day free trial linked at the end of this post.

## Who This Is For

- Agency owners and freelancers who keep hearing "build an audience" and want to see the mechanics behind one HighLevel affiliate who did.
- Anyone considering a paid community as a front end for a SaaS or agency offer.
- People who saw Dominic Baptist on TikTok, YouTube or a HighLevel podcast and want the background before joining anything.

## Who Dominic Baptist Is

Dominic Baptist, often Dom Baptist online, is one of the younger names among HighLevel's established affiliates, and his path in is the opposite of a corporate one.

According to the episode page for [The HighLevel Experience](https://podcast.highlevelexperience.com/episode/scaling-with-saas-dominic-baptist-on-affiliate-marketing-and-building-communities?ref=netpartners.marketing), HighLevel's own podcast, he went from "rock bottom" to becoming one of GoHighLevel's top affiliates, having previously worked at a custom apparel store before moving into SaaS and affiliate marketing. The episode credits a viral TikTok moment, a community built on Skool, affiliate relationships and, in his words, persistence and providing value.

HighLevel's affiliate profile page, [highlevelexperience.com/dominic](https://highlevelexperience.com/dominic?ref=netpartners.marketing), describes him as a GoHighLevel expert and top affiliate who helps agencies and startups automate and grow on the platform, and says he now offers one-on-one coaching on business automation and system optimisation.

The community side is [The GoHighLevel School](https://www.skool.com/ghlskool/about?ref=netpartners.marketing) on Skool, run by Dominic Baptist, Connor Zarou and Preston Rhodes. Its about page lists a $57 monthly price, weekly live group coaching, automation templates, sales call recordings and unbranded client onboarding videos, and describes Dominic as the number one affiliate globally. That last claim is the community's own description, not a HighLevel ranking we can verify.

## The Audience-First Problem

Most people who try to sell HighLevel, as an affiliate or as an agency, start with the offer and go looking for people. Dominic Baptist's path ran the other way.

The cost chain of offer-first selling looks like this.

- You build a landing page and buy traffic to it.
- Nobody knows you, so the page has to do all the trust-building.
- Cost per trial climbs because every visitor starts from zero.
- The trial converts or it does not, and either way the relationship ends.

Audience-first inverts every line. Short videos do the teaching, the community does the trust, and the software sale happens to people who already know what they are buying. HighLevel's own title for his TikTok session, [100 referrals in 1 week with 0 followers](https://www.youtube.com/watch?v=4VUal129Lwg&ref=netpartners.marketing), is the whole argument: the platform's distribution did the work, not an existing following.

## The Community-Plus-SaaS Loop

| Stage   | What Dominic Baptist does                                         | What it produces                                                     |
| ------- | ----------------------------------------------------------------- | -------------------------------------------------------------------- |
| Attract | Short-form video on TikTok and YouTube about HighLevel automation | Attention from people already searching for the tool                 |
| Gather  | A paid Skool community at $57 a month with weekly coaching        | A recurring audience that pays to stay close                         |
| Convert | Co-branded HighLevel offer pages, coaching                        | Affiliate commissions and coaching revenue from people who trust him |
| Retain  | Templates, call recordings, onboarding videos inside the group    | A reason to keep the subscription active                             |

Three revenue lines from one audience: community subscription, affiliate recurring commission, coaching. None of them require cold traffic.

## What GoHighLevel Sets Up

You do not need Skool to run this loop. GoHighLevel has the pieces natively. Five components.

1. **Communities with a paid group.** GoHighLevel Communities supports paid groups with recurring subscriptions and trial days. Why it matters: the paid community is the retention engine of the model. Example: a $47 a month group for local business owners learning automation. Impact: recurring revenue before anyone buys software.
2. **Memberships for the course library.** Courses and templates live in Memberships, gated by the same payment. Why it matters: the templates and onboarding videos are what people stay for. Impact: content produced once, sold every month.
3. **A Snapshot the members can load.** The automation templates promised in the community become a Snapshot the member loads into their own sub-account. Why it matters: it turns a community member into a SaaS sub-account. Impact: the software sale is a click, not a pitch.
4. **Short-form video to calendar.** A link in the video bio goes to a HighLevel form or calendar, with a workflow that sends the community invite. Why it matters: the attention from video has to land somewhere you own. Impact: every viewer who bites becomes a contact with a follow-up sequence.
5. **Affiliate tracking or SaaS Mode, depending on which side you are on.** As an affiliate, your co-branded link. As an agency, SaaS Mode selling the sub-account directly. Why it matters: the loop should end in recurring revenue you control. Impact: the community pays for the audience, the software pays the margin.

### Niche Starting Point

HighLevel publishes a [Content Creator Playbook](https://www.gohighlevel.com/content-creator-playbook?fp%5Fref=details&ref=netpartners.marketing) bundle and an [Affiliate Marketing Agency Playbook](https://www.gohighlevel.com/affiliate-marketing-agency-playbook?fp%5Fref=details&ref=netpartners.marketing) that cover the two halves of this model, and the [Community Builder page](https://www.gohighlevel.com/community-builder?fp%5Fref=details&ref=netpartners.marketing) shows the native Communities feature. Start the account from the 30-day link at the end of this post rather than any of those pages' own trial buttons. The trial is longer and the bundles load the same way.

## Step-by-Step Setup

1. **Pick one topic and one platform.** HighLevel automation for one niche, on TikTok or YouTube Shorts. One topic makes the algorithm's job easy.
2. **Build the landing form.** Sites > Forms, a two-field form (name, email or phone). Put its link in every bio.
3. **Create the community.** Memberships > Communities, create a group, set it to paid with a monthly price and an optional trial period.
4. **Load the value.** Memberships > Courses for the template library. Record the onboarding videos once, unbranded, so members can reuse them with their own clients.
5. **Wire the workflow.** Automation > Workflows, trigger on form submission, send the community invite, tag the contact, start a five-message nurture that points at your best videos.
6. **Save the member Snapshot.** Build the automations you teach in a template sub-account and save them as a Snapshot. Offer it inside the community.
7. **Choose the money side.** Affiliate: use your HighLevel affiliate link inside the community for members who want the platform. Agency: SaaS Mode on Agency Pro ($497) and sell the sub-account with the Snapshot preloaded.
8. **Post daily for 30 days before judging anything.** Short video is a volume game. Measure form submissions, not views.

**Compliance notes.** US SMS follow-up needs A2P 10DLC registration. Community and course payments run through the Stripe connection in Payments. Email needs SPF, DKIM and DMARC on the sending domain.

## Revenue Model

Illustrative numbers.

| Line          | Community-first on HighLevel                                                                                                    |
| ------------- | ------------------------------------------------------------------------------------------------------------------------------- |
| Community     | Say 100 members at $47 = $4,700 a month                                                                                         |
| Software      | Say 20 of them on a $297 SaaS sub-account = $5,940 a month, or affiliate commission on the same 20                              |
| Coaching      | Optional, priced per call or per month                                                                                          |
| Platform cost | Starter $97 for community, courses and 3 sub-accounts, Unlimited $297 for sub-accounts, Agency Pro $497 for SaaS Mode rebilling |

The point is the order. The community pays for the platform before the first software sale.

## Internal Links

- [Who is Mike Cooch? SYaaS vs SaaS and the productised agency model](https://netpartners.marketing/who-is-mike-cooch-syaas-vs-saas-productised-agency-highlevel/) for the other established HighLevel affiliate model, built on services rather than audience.
- [GoHighLevel SaaS Mode explained, how to resell AI without coding](https://netpartners.marketing/gohighlevel-saas-mode-explained-how-to-resell-ai-without-coding/) for the software side of the loop.
- [Mastering GoHighLevel automation, beginner to expert setup guide](https://netpartners.marketing/mastering-gohighlevel-automation-complete-2025-beginner-to-expert-setup-guide/) for the workflows the community teaches.
- [GoHighLevel pricing plans explained](https://netpartners.marketing/gohighlevel-pricing-plans-explained-features-value-cost-comparison-2025/) to pick the plan for your side of the model.

## FAQ

**Who is Dominic Baptist?** A HighLevel affiliate and coach who, according to HighLevel's own podcast, went from working at a custom apparel store to becoming one of GoHighLevel's top affiliates through TikTok and a Skool community.

**What is The GoHighLevel School?** A paid Skool community run by Dominic Baptist, Connor Zarou and Preston Rhodes. Its about page lists $57 a month, weekly live coaching, automation templates, sales call recordings and unbranded onboarding videos.

**Is Dominic Baptist the number one HighLevel affiliate?** The GoHighLevel School's own page describes him that way. HighLevel's profile page calls him a top affiliate without a ranking. Treat the number one claim as the community's description.

**Does Dominic Baptist have a HighLevel offer?** Yes. HighLevel hosts co-branded offer pages for people who sign up through him. Their trial is shorter than the 30-day trial linked below.

**Can I build a paid community inside GoHighLevel instead of Skool?** Yes. GoHighLevel Communities supports paid groups with recurring subscriptions and trial periods, and Memberships holds the course content. HighLevel's [pricing page](https://www.gohighlevel.com/pricing?fp%5Fref=details&ref=netpartners.marketing) lists Courses and Communities as core features across plans.

**Which plan do I need for the community-plus-SaaS model?** Starter at $97 covers the community and courses with 3 sub-accounts. Unlimited at $297 adds unlimited sub-accounts for the Snapshot play. Agency Pro at $497 adds SaaS Mode with marked-up rebilling.

**Can I try Communities on the free trial?** Yes. The 30-day free trial through the link below includes Communities, Memberships, workflows and payments, which is enough time to launch a group and run the first month.

## Start the Loop With One Video

Read the [automation setup guide](https://netpartners.marketing/mastering-gohighlevel-automation-complete-2025-beginner-to-expert-setup-guide/) first if you want to teach automations you have actually built. Then post, gather, convert.

You have 30 days free to launch the community.

✅ HighLevel 30-Day Free Trial

[Claim Your Free Month](https://www.gohighlevel.com/details-ai-agency-white-label?fp%5Fref=details&ref=netpartners.marketing)