GoHighLevel Affiliate Brand Bidding Policy: What the Terms Actually Say (2026)
Disclosure: I am an independent entity from HighLevel. I am not an agent or employee of HighLevel and have no authority to make binding contracts or represent HighLevel. I receive referral payments from HighLevel, including through the links in this post. The opinions expressed here are my own and shall not be interpreted as representations, guarantees or statements made by HighLevel.
No. HighLevel's affiliate agreement does not allow affiliates to bid on its brand. Section 2.g of the HighLevel Affiliate Agreement bans bidding on GoHighLevel, HighLevel, GHL, SaaSpreneur and a list of related terms on Google, Bing, Facebook or any other network. It also bans those terms in your ad copy and display URL, direct-linking an ad to HighLevel's site and outbidding HighLevel in ad positions 1 to 5. Breaking the rules can end your account and cost you the commissions you already earned.
This page sets out exactly what the agreement says (last updated April 2023, checked against the live document on 23 September 2026) and how to run paid search as a GoHighLevel affiliate without touching the brand.
TLDR
- Brand bidding means buying ads that trigger on a company's own name.
- HighLevel's agreement names 15 restricted terms, including GoHighLevel, HighLevel, GHL, gohighlevel.com, SaaSpreneur and every "HighLevel coupon, discount, promo, sale or deals" variant, plus misspellings.
- The ban covers search and content campaigns on Google, Bing, MSN, Yahoo, Facebook "or any other network".
- You also cannot use those terms in ad titles, ad copy, display names, display URLs or your domain name.
- Ads must send people to a real page on your own site, never straight to HighLevel.
- The penalty is termination and forfeiture of earned commissions.
- Problem, niche and comparison keywords are allowed and still convert.
✅ Join The HighLevel Affiliate Program
Join first, then run paid traffic the compliant way set out below.
Who This Is For
- Affiliates who want to run Google, Microsoft or Meta ads to a GoHighLevel offer.
- Anyone who has had an affiliate account flagged, or wants to avoid it.
- Agencies promoting HighLevel alongside their own services.
The Exact Rules in HighLevel's Affiliate Agreement
The paid search rules sit in Section 2.g, "Pay-Per-Click (PPC) Restrictions". Under it, an affiliate may not:
| Rule | What the agreement says | What it means in practice |
|---|---|---|
| Brand bidding | Bid on any Restricted Term "including any variations or misspellings thereof for search or content-based campaigns on Google, Bing, MSN, Yahoo, Facebook or any other network" | No exact, phrase or broad match on GoHighLevel, HighLevel, GHL or their typos, on any ad platform |
| Keyword combinations | Use Restricted Terms "in sequence with any other keyword" | "gohighlevel pricing" or "ghl crm" are just as banned as the bare brand |
| Ad copy | Use Restricted Terms "in your ad title, ad copy, display name or as the display URL" | Your headline cannot say GoHighLevel, even on a generic keyword |
| Domains | Use trademarked terms "as part of the domain or sub-domain" for your website or marketing | No gohighlevel-anything.com or highlevel.yoursite.com |
| Direct linking | Direct link to HighLevel's website from any PPC ad, or use redirects that do the same. "Customers must be directed to an actual page on Your Website." | Ads go to your own landing page, which then links to HighLevel |
| Position bidding | Bid "higher than HighLevel for any search term in positions 1-5" in any auction-style PPC program | If HighLevel is bidding on a term, do not try to outrank its ad |
The Full List of Restricted Terms
The agreement defines Restricted Terms as: HighLevel, HighLevel Inc, gohighlevel.com, www.gohighlevel.com, HighLevel coupon, HighLevel discount code, HighLevel discount, HighLevel promo code, HighLevel sale, HighLevel promo, HighLevel sales, HighLevel deals, GoHighLevel, GHL and SaaSPRENEUR, "and any other terms that HighLevel may deem a Restricted Term in the future".
That last clause matters. The list can grow without notice, so treat any HighLevel product name as off limits unless HighLevel tells you otherwise in writing.
What Happens If You Break Them
The agreement is blunt. If HighLevel decides "in its sole discretion" that you are not compliant, you are in material breach. HighLevel can terminate your participation immediately, "including forfeiture of Earned Commissions", and pursue other legal remedies.
Recurring commissions are the whole value of this program. One branded ad group can wipe out months of them.
The Compliant Way To Run Paid Search
You do not need the brand to win. Target the demand around it.
| Keyword type | Example | Allowed? |
|---|---|---|
| Brand term | gohighlevel, ghl, highlevel pricing | No |
| Brand plus modifier | gohighlevel review, ghl coupon | No |
| Problem | all-in-one crm for agencies | Yes |
| Niche | crm for home service business | Yes |
| Category | white label crm software | Yes |
| Competitor comparison | best clickfunnels alternative | Yes, subject to the other platform's own trademark rules |
Add every restricted term as a negative keyword at account level. Broad match will otherwise pull in branded searches on its own. For more non-brand angles, see our GoHighLevel alternatives guide.
Compliance Checklist
- No restricted term as a keyword, in any match type, on any network.
- All 15 restricted terms and common misspellings added as account-level negatives.
- No restricted term in headlines, descriptions, sitelinks, display paths or the advertiser name.
- Ads land on a real page on your own domain, not a redirect to HighLevel.
- No HighLevel trademark in your domain or subdomain.
- Affiliate relationship disclosed on the landing page.
- A copy of the current agreement saved, with the date you checked it.
FAQ
Can GoHighLevel affiliates bid on the brand name?
No. Section 2.g of the HighLevel Affiliate Agreement prohibits bidding on GoHighLevel, HighLevel, GHL, gohighlevel.com, SaaSpreneur and related coupon, promo and deal terms, including misspellings, on Google, Bing, Facebook or any other network.
Can I bid on "GHL" or "gohighlevel pricing"?
No. GHL is a named restricted term, and the agreement also bans using restricted terms "in sequence with any other keyword", so brand-plus-modifier phrases like "gohighlevel pricing" are covered.
Can I mention GoHighLevel in my ad copy?
No. The agreement bans restricted terms in the ad title, ad copy, display name and display URL. Describe the benefit instead, for example "All-in-one CRM for agencies, 30-day free trial".
Can my ad link straight to my affiliate link?
No. Direct linking from a PPC ad to HighLevel's website, or a redirect that does the same, is prohibited. The ad must send people to an actual page on your own website.
Does the rule apply to Facebook and Microsoft Ads, or only Google?
All of them. The clause names Google, Bing, MSN, Yahoo and Facebook, then adds "or any other network", so every paid search and paid social platform is covered.
Can my domain name include HighLevel or GoHighLevel?
No. Using HighLevel trademarks as part of a domain or subdomain for your website or marketing is prohibited under the same section.
What happens if I break the brand bidding rules?
HighLevel can treat it as a material breach, terminate your participation immediately and keep your earned commissions, in addition to other legal remedies.
Where can I read the HighLevel affiliate terms?
The full agreement is public at gohighlevel.com/affiliate-terms. Our GoHighLevel affiliate program guide covers commissions, payouts and tiers.
✅ Join The HighLevel Affiliate Program
Join, save a copy of the agreement and run the compliant keywords above.