GoHighLevel Pricing 2026: $97, $297 or $497 - Which Plan Is Right for You?
GoHighLevel costs $97 per month on the Starter plan, $297 per month on the Unlimited plan and $497 per month on Agency Pro (SaaS Pro) in 2026. Every plan includes unlimited contacts and users, and annual billing saves roughly 17 percent, bringing Starter to about $80.75 per month. On top of the base subscription, usage-based fees apply for SMS, voice calls, email sending and AI features. A 30-day free trial is available through partner links, doubling the standard 14-15 day trial.
Last reviewed 17 September 2026 against HighLevel's official pricing guide, phone pricing guide and AI products pricing. Prices in USD.
GoHighLevel has three plans: $97, $297, and $497 per month.
New to the platform? Start with what GoHighLevel is.
That is not your real monthly cost.
SMS, phone calls, AI tools, email sends, and premium workflow actions are all billed separately on top of your plan. Most pricing guides stop at the headline numbers. This one does not.
Below is every cost, every usage fee, every AI rate, and every scenario where the math actually works — verified against GoHighLevel's official pricing documentation as of 17 September 2026.
TLDR
- Three plans: Starter $97/mo, Unlimited $297/mo, Agency Pro (SaaS Mode) $497/mo
- Annual billing drops rates to approximately $81/$248/$414 per month
- Usage fees add $20-$150/mo depending on SMS, calls, and AI activity
- AI Employee Unlimited is a separate $97/mo add-on per sub-account - not included in any base plan
- Voice AI costs roughly $0.06 to $0.08 per minute on pay-per-use (voice engine $0.045 plus text to speech and tokens), or $50 per month Growth or $97 per month Unlimited per location
- Conversation AI: token cost per response on pay-per-use, 1,000 responses included on Growth at $50 per month, unlimited on the $97 per month AI Employee Unlimited plan per sub-account
- Carrier fee increases are in effect: AT&T from April 1, Verizon from May 1, 2026
- SaaS Mode (Agency Pro) breaks even at 2 clients paying $297/mo
- This link gives 30 days free instead of the standard 14: See GoHighLevel Plans & Pricing
Who This Is For
- Agency owners comparing GoHighLevel plans before committing to a tier
- Freelancers building their first client platform and calculating startup cost
- Business owners evaluating whether $97-$497/mo is justified vs. their current stack
- SaaS resellers modeling the economics of white-label GoHighLevel
GoHighLevel Plans at a Glance
| Plan | Monthly | Annual (per mo) | Sub-accounts | SaaS Mode |
|---|---|---|---|---|
| Starter | $97 | ~$81 | 3 | No |
| Unlimited | $297 | ~$248 | Unlimited | No |
| Agency Pro | $497 | ~$414 | Unlimited | Yes |
All three plans include: unlimited contacts, unlimited users, full CRM, funnel builder, automations, email marketing, booking calendar, reputation management, course/membership hosting, and 24/7 support.
The plans differ on sub-account limits, white-label controls, and SaaS Mode availability - not on core feature access.
Starter Plan - $97/Month
The Starter plan is for a single business owner or a freelancer managing up to 3 accounts.
What you get:
- 3 sub-accounts
- Full GoHighLevel feature set (not a limited version - same tools as higher tiers)
- CRM with unlimited contacts and pipelines
- Funnel and website builder
- Email marketing and automation workflows
- SMS and phone calling (usage billed separately - see LC Phone rates below)
- Reputation management and review automation
- Social media planner
- Courses, communities, and membership hosting
- Calendar and appointment booking
Who should pick Starter: A solo operator managing their own business, or a freelancer with 1-3 client accounts. You get the complete platform.
Who should not pick Starter: Anyone managing a 4th client account needs Unlimited. The sub-account cap is the only real restriction.
Unlimited Plan - $297/Month
The agency standard. Removes the sub-account ceiling entirely.
What you get beyond Starter:
- Unlimited sub-accounts
- Branded desktop app (agency-level white-labeling of the interface)
- API access for custom integrations
- User-level reporting across accounts
Who should pick Unlimited: Any agency with 4 or more active client accounts. At $297/mo for unlimited sub-accounts, the per-client platform cost approaches zero as you scale.
The math: 20 clients on Unlimited = $14.85/client/month for platform access.
Who should not pick Unlimited: If you want to resell GoHighLevel to clients as a subscription product under your brand, you need Agency Pro. Unlimited does not include SaaS Mode or automated client billing.
Agency Pro (SaaS Mode) - $497/Month
The reseller tier. Turns GoHighLevel into your own software product.
What you get beyond Unlimited:
- SaaS Mode: automated client billing via Stripe integration
- White-label mobile app (your branding in iOS/Android App Store)
- White-label Zap
- Advanced sub-account provisioning controls
- Snapshot-based instant client deployment
Who should pick Agency Pro: Anyone building a recurring SaaS revenue stream. You create pricing plans, clients pay you directly, GoHighLevel handles the billing infrastructure.
SaaS Mode revenue math:
| Clients | Your Price | Monthly Revenue | Platform Cost | Net MRR |
|---|---|---|---|---|
| 2 | $297 | $594 | $497 | $97 |
| 5 | $297 | $1,485 | $497 | $988 |
| 10 | $297 | $2,970 | $497 | $2,473 |
| 15 | $197 | $2,955 | $497 | $2,458 |
| 20 | $297 | $5,940 | $497 | $5,443 |
Breakeven: 2 clients at $297/mo. Every client after that is near-pure margin.
For a full SaaS Mode setup walkthrough, see the guide on <a href="https://netpartners.marketing/gohighlevel-white-label-pricing-what-the-pro-plan-costs-and-includes/">what the Pro plan includes</a>.
Annual Pricing - What You Actually Save
GoHighLevel offers annual billing across all plans.
| Plan | Monthly | Annual Price | Effective Monthly | Annual Savings |
|---|---|---|---|---|
| Starter | $97 | ~$972/yr | ~$81/mo | ~$192/yr |
| Unlimited | $297 | ~$2,976/yr | ~$248/mo | ~$588/yr |
| Agency Pro | $497 | ~$4,968/yr | ~$414/mo | ~$996/yr |
Annual billing at Agency Pro saves approximately $996/yr - effectively two months free.
When annual makes sense: You have validated the platform and are committing for the year. Do not pay annually while still testing.
When to stay monthly: During your trial period or first 60-90 days. The flexibility is worth the premium while you validate ROI.
GoHighLevel AI Pricing 2026 (Verified 17 September 2026)
Three billing modes exist for AI. Pay-per-use has no monthly fee and bills each product at token or per-minute cost. Growth is $50 per month per enabled location with included limits. Unlimited is $97 per month per enabled location with unlimited Conversation AI, Voice AI, Reviews AI and Content AI, subject to fair use. Phone System charges still apply to Voice AI calls on every mode. Source: HighLevel's AI Products Pricing, updated 14 September 2026.
| AI product | Pay-per-use | Growth $50/mo | Unlimited $97/mo |
|---|---|---|---|
| Conversation AI (SMS, chat, social) | At token cost per response | 1,000 agent responses/mo | Unlimited |
| Voice AI (inbound, outbound, widget) | Voice engine $0.045/min + TTS + tokens | 100 minutes/mo | Unlimited |
| Reviews AI | $0.01 per review | Unlimited | Unlimited |
| Content AI | $0.063/image, $0.0945 per 1,000 words | Unlimited | Unlimited |
| Ask AI and AI Studio | At token cost | Usage included | 3x usage included |
What a Voice AI Minute Costs on Pay-Per-Use
| Component | Rate | Note |
|---|---|---|
| Voice engine | $0.045/min | Since 20 May 2026 |
| Text to speech | $0.015/min OpenAI or Cartesia, $0.035/min ElevenLabs V2.5, $0.170/min ElevenLabs V3 | Choose the voice provider per agent |
| LLM tokens | Varies by model | Typically a few cents per call |
| Speech-to-speech models | $0.10/min Gemini live, $0.20/min OpenAI realtime | Replaces engine + TTS with one realtime model |
| Phone minutes | About $0.012 to $0.017/min | Billed separately by the Phone System on every mode |
Say an inbound agent on OpenAI TTS handles 3-minute calls: about $0.18 for engine and voice, a few cents of tokens and about $0.04 of phone time, so roughly $0.25 per call. At 200 calls a month that is about $50, which is where the Growth plan starts to make sense. At 400 or more calls a month per location, Unlimited at $97 is cheaper than pay-per-use. Full detail and reseller maths are in the GoHighLevel AI pricing guide.
How Agencies Resell AI Employee
AI Employee rebilling is switched on in Agency settings and requires the $497 Agency Pro plan. Agencies resell the Growth and Unlimited tiers from the Reselling page at their own price. A common setup is Growth resold at $99 and Unlimited resold at $197 to $297 per location.
Usage Fees and Hidden Costs (Verified 17 September 2026)
Every plan bills usage through a prepaid agency wallet that auto-refills from the card on file. These are the US and Canada rates from HighLevel's LC Phone Pricing Guide (updated 1 September 2026) and the HighLevel Pricing Guide (updated 22 August 2026). Phone rates match Twilio with a 10 percent discount on list.
Phone and SMS
| Item | Rate (US/Canada) |
|---|---|
| Local phone number | $1.15/month |
| Toll-free number | $2.15/month |
| SMS, outbound or inbound | $0.00747 per segment |
| MMS outbound | $0.0220 per segment |
| Carrier pass-through fees | $0.0025 to $0.0045 per SMS segment depending on carrier |
| Outbound call | $0.0126/min plus $0.004/min client minutes |
| Inbound call (web, mobile or deskphone) | $0.01165/min all in |
| Inbound call forwarded to a US number | $0.02/min |
| Call recording | $0.0025/min plus $0.0005/min/month storage |
| Call transcription | $0.024/min |
| A2P 10DLC registration | Up to $23.475 one-time brand fee plus $1.50 to $10.50 per campaign per month (low volume) |
Worked example: 2,000 SMS segments, 500 outbound minutes and 300 inbound minutes in a month cost about $15 for SMS, $8.30 for outbound and $3.50 for inbound, plus $1.15 for the number. Roughly $28 on top of the plan.
| Item | Rate |
|---|---|
| Email sending (LC Email) | $0.675 per 1,000 emails, all plans |
| Email validation | $2.50 per 1,000 validations |
| Dedicated IP | $59/month per domain, $297 and $497 plans only |
Workflow Premium Actions
| Tier | Monthly | Included executions | Overage |
|---|---|---|---|
| Free | $0 | 100 lifetime | $0.01 each |
| Starter | $10 | 10,000/mo | $0.008 |
| Growth | $25 | 30,000/mo | $0.006 |
| Scale | $50 | 65,000/mo | $0.004 |
Standard triggers and actions are free on every plan. Premium ones (webhooks, custom code, Google Sheets, Slack and similar) count as executions. ChatGPT and Workflow AI actions are billed separately at token cost.
Add-Ons and Reselling Services
| Service | HighLevel price |
|---|---|
| WhatsApp integration | $10/month per sub-account plus Meta usage rates (5 percent processing fee removed from 1 October 2026) |
| HIPAA compliance | $297/month account-wide, any plan, cannot be deactivated once enabled |
| White-label mobile app | $497/month or $1,491 per quarter |
| Branded client portal app | $49/month per sub-account |
| Online Listings | $30/month, $150 per 6 months or $300 per year |
| Premium Prospecting | $29/month per sub-account |
| SEO (Search Atlas) | $79/month per sub-account |
| WordPress hosting | $10/month for one site, $220 for 25, $497 unlimited |
| Premium Support | $500/month or $5,000/year |
| Advanced Account Setup | $1,000 one-time |
| Ad Manager | $0 |
Rebilling at cost is available on the $297 and $497 plans. Rebilling with markup, which is how SaaS Mode turns usage into margin, needs the $497 plan. Reselling services can be marked up on any plan where the service is available.
Real Monthly Cost - 3 Scenarios
Scenario 1: Solo operator, Starter plan, light usage
| Item | Monthly Cost |
|---|---|
| Starter plan | $97 |
| 1 phone number | $1.15 |
| SMS (500 messages) | $7.90 |
| Email (2,000 sends) | $1.35 |
| Total | ~$107/mo |
Scenario 2: Agency, Unlimited plan, 10 clients, moderate AI
| Item | Monthly Cost |
|---|---|
| Unlimited plan | $297 |
| 10 phone numbers | $11.50 |
| SMS (5,000 messages) | $39.50 |
| Email (20,000 sends) | $13.50 |
| AI Employee (pay-as-go, light) | ~$50 |
| Total | ~$412/mo |
Scenario 3: SaaS agency, Pro plan, 10 clients on AI Employee Unlimited
| Item | Monthly Cost |
|---|---|
| Agency Pro plan | $497 |
| 10 phone numbers | $11.50 |
| SMS (10,000 messages) | $79 |
| Email (50,000 sends) | $33.75 |
| AI Employee Unlimited (10 subs) | $970 |
| Total platform cost | ~$1,591/mo |
| Revenue at $397/client × 10 | $3,970/mo |
| Net margin | $2,379/mo (60%) |
GoHighLevel vs Competing Tool Stacks
| Tool | Monthly Cost |
|---|---|
| HubSpot Marketing Pro | $800+ |
| ActiveCampaign Plus + Calendly + Twilio | $180+ |
| ClickFunnels + CRM + SMS | $250+ |
| Podium + CRM | $300-$450 |
| Kajabi + CRM + booking | $200-$400 |
| GoHighLevel Unlimited | $297 |
GoHighLevel replaces 6-10 tools in one subscription. Even with usage fees, total spend is typically 30-60% less than running separate platforms.
For a side-by-side comparison against specific platforms, see the guide on <a href="https://netpartners.marketing/gohighlevel-alternatives/">GoHighLevel alternatives</a>.
Which Plan Should You Choose
| Your Situation | Recommended Plan |
|---|---|
| Running one business, no client work | Starter |
| 1-3 client accounts, testing the platform | Starter |
| 4+ client accounts | Unlimited |
| Want to resell GHL under your brand | Agency Pro |
| Building recurring SaaS subscription revenue | Agency Pro |
| Not sure - evaluating the platform | Start Starter, upgrade when needed |
Upgrading between plans is immediate. Downgrading takes effect at the next billing cycle. You are not locked in on monthly billing.
Is GoHighLevel Worth the Price?
At $97/mo Starter: yes, for any business replacing two or more tools.
At $297/mo Unlimited: yes, for any agency managing 4+ clients. The per-client cost is under $15/mo at 20 accounts.
At $497/mo Agency Pro: yes, but only if you have or can acquire 3+ paying SaaS clients. At 2 clients paying $297, you break even on the platform. Every client beyond that generates near-pure recurring margin.
At $497/mo + $970/mo AI Employee across 10 clients: yes, if you are packaging AI as a service. At $397/client × 10 clients you net $2,379/mo after all platform costs. The AI pays for itself if positioned correctly.
The honest case against GoHighLevel: if you only need email marketing and have under 500 contacts, ActiveCampaign at $49/mo is cheaper and simpler. GoHighLevel justifies its cost when you use 60%+ of the platform.
Setting Up SaaS Mode - Step by Step
SaaS Mode is the reason most agencies move to Agency Pro.
- Go to Agency Settings → SaaS Configurator
- Connect Stripe to your agency account
- Create pricing tiers (name, price, features included per tier)
- Configure which sub-account features each plan unlocks
- Load a Snapshot to auto-configure new client accounts on signup
- Enable and brand your client-facing signup page
- Test the full signup flow before going live
- Set up AI Employee reselling if including AI in your plans
For the complete build path, see the guide on <a href="https://netpartners.marketing/build-an-ai-first-marketing-agency-with-gohighlevel/">building an AI-first marketing agency with GoHighLevel</a>.
GoHighLevel Pricing FAQ
How much does GoHighLevel cost per month? GoHighLevel costs $97/mo (Starter), $297/mo (Unlimited), or $497/mo (Agency Pro). These are base plan prices. Usage fees for SMS, calls, email, and AI tools are billed separately and typically add $20-$150/mo depending on volume.
What is GoHighLevel AI pricing in 2026? AI Employee is available pay-as-you-go or via an Unlimited plan at $97/mo per sub-account. Pay-as-you-go rates: Conversation AI at token cost per response, Voice AI at roughly $0.06 to $0.08 per minute on pay-per-use, Reviews AI at $0.08/automated response. The $97/mo AI Employee Unlimited covers Conversation AI, Reviews AI, Content AI, and Funnel AI without per-usage caps. Voice AI with external models is billed additionally.
What is the difference between Unlimited and Agency Pro? Unlimited includes unlimited sub-accounts and API access but does not include SaaS Mode. Agency Pro adds SaaS Mode (automated client billing via Stripe), white-label mobile app, and reseller controls. If you plan to bill clients for GoHighLevel access under your own brand, Agency Pro is required.
Does GoHighLevel have hidden fees? Usage-based costs are real but not hidden - they are documented in GoHighLevel's support portal. LC Phone SMS and call rates, LC Email send costs, Workflow Pro Plan fees for premium actions, AI tool credits, and WordPress hosting all sit outside the base plan price. Light usage adds $20-$50/mo. Heavy AI usage at scale can add $500+/mo.
What is the annual discount on GoHighLevel? Annual billing reduces rates to approximately $81/mo (Starter), $248/mo (Unlimited), and $414/mo (Agency Pro). This saves roughly $192, $588, and $996 per year respectively compared to monthly billing.
What is the GoHighLevel free trial period? The standard GoHighLevel free trial is 14 days. The link in this post provides a 30-day free trial - twice the standard period - giving you time to build workflows, test AI tools, and validate ROI before committing.
What is A2P 10DLC and why does it affect costs? A2P 10DLC is the mandatory US carrier registration for business SMS. All GoHighLevel accounts sending texts to US numbers must register. Registration is $4-$19 one-time per brand. Without it, carriers block your messages. This is a regulatory requirement, not a GoHighLevel fee.
Can you upgrade or downgrade GoHighLevel plans? Yes. Upgrades take effect immediately. Downgrades take effect at the next billing cycle. Annual billing locks in the discounted rate for 12 months.
How do carrier fee increases in 2026 affect GoHighLevel pricing? AT&T increased carrier fees effective April 1, 2026. Verizon increases go into effect May 1, 2026. These changes apply to all US SMS traffic processed through GoHighLevel's LC Phone system. Per-message costs for affected carriers will be slightly higher than historical rates.
Is GoHighLevel worth $497/mo for Agency Pro? At $497/mo, breakeven requires 2 clients at $297/mo. Any agency with 3+ paying clients is net positive on platform cost alone. The value is the automated billing infrastructure and white-label controls - not just the feature set.
Can I switch from monthly to annual billing later? Yes. You can change the billing cycle from your agency billing settings at any time. Start monthly during the trial and the first paid month, then move to annual once you have validated the platform for your business.
Does an annual plan lock me into a contract? You prepay for twelve months, so the commitment is the year you paid for. You can still upgrade mid-term (the difference is prorated), but downgrades and refunds on the unused portion are not offered, which is why annual only makes sense after you have tested the plan on monthly billing.
How much does GHL cost per month?
GoHighLevel costs $97 per month on Starter, $297 per month on Unlimited and $497 per month on Agency Pro. Usage for SMS, calls, email and AI is billed on top through the agency wallet. A single business using one sub-account with moderate texting typically lands between $110 and $150 per month all in.
Can I use GoHighLevel for free?
No. There is no free plan. The standard trial is 14 days and the affiliate link on this page extends it to 30 days. Inside a paid account, Ad Manager, the standard workflow builder (100 lifetime premium executions), the mobile app and the client portal carry no extra platform fee. Full detail: Is GoHighLevel free?
Is GoHighLevel worth the money?
For an agency with three or more clients, or a service business paying for a separate CRM, email tool, booking tool and review tool, usually yes: one $97 or $297 plan replaces $200 to $500 of subscriptions. For a solo user who only needs email marketing or only needs a scheduler, a single-purpose tool is cheaper.
What are the disadvantages of GoHighLevel pricing?
Usage fees are the main one. SMS, calls, email, AI and premium workflow actions are metered through a prepaid wallet, so the bill is never exactly the plan price. Rebilling with markup needs the $497 plan. HIPAA is a $297 per month add-on and cannot be deactivated once enabled. The white-label mobile app is $497 per month. All twelve drawbacks are in the GoHighLevel disadvantages guide.
Is there a GoHighLevel discount or coupon?
The only standing discount is annual billing, which is roughly two months free (about 17 percent). HighLevel does not run coupon codes. Affiliates cannot discount the plan price; what they can offer is a longer trial, such as the 30-day trial on this page.
✅ HighLevel 30-Day Free Trial
The standard GoHighLevel trial is 14 days. This link gives you 30 days free - full platform access on any plan tier, no credit card required.
Claim Your Free Month
Not ready to commit to a plan yet? Start with the structured onboarding path: HighLevel Bootcamp
What's New in GoHighLevel Pricing - September 2026
- AI Employee now has three billing modes. Pay-per-use at token cost, Growth at $50 per month per location (1,000 Conversation AI responses and 100 Voice AI minutes included) and Unlimited at $97 per month per location. Source: HighLevel AI Products Pricing, updated 14 September 2026.
- WhatsApp processing fee removed from 1 October 2026. The 5 percent processing fee goes away and rates align with Meta's published pricing, with new billable categories for service and utility messages. Reprice WhatsApp rebilling before October.
- Voice engine rate dropped to $0.045 per minute from 20 May 2026 (previously $0.06). TTS is $0.015 per minute on OpenAI or Cartesia, $0.035 on ElevenLabs V2.5 and $0.170 on ElevenLabs V3.
- Workflow Pro has four tiers instead of one: Free (100 lifetime executions), Starter $10 for 10,000, Growth $25 for 30,000, Scale $50 for 65,000 executions per month.
- Ad Manager is now $0 for agencies with no platform fee. Client ad spend is separate.